Catch under-delivery before it becomes a make-good
Ad campaigns that fall behind pace create compounding problems: missed Insertion Order (IO) commitments, strained client relationships, and make-good obligations that consume future inventory.
Campaign Delivery Alert
4 campaigns behind pace • Client risk
Built for sales teams
who demand accuracy
Ad campaigns that fall behind pace create compounding problems: missed Insertion Order (IO) commitments, strained client relationships, and make-good obligations that consume future inventory.
Ad Operations Managers responsible for campaign delivery and trafficking
Operational efficiency & SLAs
Account Executives managing client relationships and IO commitments
Actionable client conversations
Sales Directors accountable for revenue recognition and make
good exposure
Yield Managers optimizing inventory allocation and fill rates
Stock accuracy & optimization
From alert to action in minutes
The objective of this agent is to reduce make-good exposure through early detection.
The Trigger
You define when the agent should activate. When conditions are met, it starts working automatically.
- Daily pacing check: Agent runs each morning to assess all active campaigns
- Pacing variance alert: Campaign falls more than 15% behind expected delivery
- Flight milestone: Campaign reaches 50% or 75% of flight duration with delivery variance
360° View
The agent opens a tailored dashboard consolidating data from all your systems.
- Campaign pacing table with contracted impressions, delivered impressions, and variance
- At-risk flags highlighting campaigns behind pace with recovery difficulty scores
- Revenue exposure summary quantifying dollar value at risk
Automated Analysis
The agent follows a structured analysis flow, combining checks with exploratory reasoning.
- Pacing assessment: Calculates variance for each campaign, flagging those behind by configurable thresholds.
- Root cause identification: Determines whether issues stem from inventory constraints, targeting restrictions, frequency caps, or creative delays.
- Revenue impact ranking: Prioritizes campaigns by contracted value and remaining flight days.
Actionable Output
After analysis, the agent creates a human-friendly report with everything your team needs.
- Executive summary: Campaigns on track, at risk, and requiring immediate action
- At-risk list: Prioritized by revenue exposure with recovery feasibility
- Root cause breakdown: Why each campaign is under-delivering
Delivery
Reports are sent automatically via email or accessed directly in Veezoo.
Key benefits for sales teams
Concrete, measurable value for your team from day one
Faster detection
Before: issues found in weekly reports. Now: daily monitoring catches problems when recovery is feasible.
Reduced make-goods
Early intervention can cut make-good liability by 30-50%.
Root cause visibility
Understand why campaigns under-deliver, not just that they are behind.
Up and runningin production in weeks
To deploy this Agent, you connect Veezoo to your existing Data Warehouse, typically containing data from:
Ready to explore Campaign Delivery Monitor?
Fully customizable to your workflows, data sources, and business requirements.
Typical initial implementation in weeks, not months.