Channel Attribution Reporter

Understand which marketing channels actually drive revenue

Marketing teams struggle to understand true channel performance.

Daily schedule: Runs every morning at 7 AM
ROAS threshold breach: Triggers when any channel's ROAS drops 20% below target
Channel spend: Daily and MTD spend by channel
Traffic by source: Sessions and new vs. returning visitors by channel
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Channel Performance Report

Daily attribution • vs targets

2.4x ROAS
Total ROAS
2.4x
Blended CPA
$42target $50
Revenue
$847K
Ad Spend
$353K
By Channel
Paid Search3.2x ROAS
Paid Social1.8x ROAS
Affiliates4.1x ROAS
Optimization Opportunities
Scale searchSocial creativeAffiliate quality

Built for e-commerce marketers
who maximize customer lifetime value

Marketing teams struggle to understand true channel performance. Data sits in multiple platforms, attribution models disagree, and reports go stale before action.

Growth Managers

Deep, consistent analysis

Marketing Directors

Strategic oversight & escalation

Retention Leads

CRM Managers

Deep, consistent analysis

From alert to action in minutes

The objective of this agent is to improve marketing ROI by identifying underperforming channels.

Step 1

The Trigger

You define when the agent should activate. When conditions are met, it starts working automatically.

  • Daily schedule: Runs every morning at 7 AM
  • ROAS threshold breach: Triggers when any channel's ROAS drops 20% below target
  • CPA spike alert: Activates when CPA increases more than 15% week-over-week
Step 2

360° View

The agent opens a tailored dashboard consolidating data from all your systems.

  • Channel spend: Daily and MTD spend by channel (Paid Search, Paid Social, Display, Affiliate, Email)
  • Traffic by source: Sessions and new vs. returning visitors by channel
  • Conversion metrics: CTR, landing page conversion, add-to-cart rate, checkout completion
Step 3

Automated Analysis

The agent follows a structured analysis flow, combining checks with exploratory reasoning.

  • Compare to targets: Flags channels where ROAS is below target or CPA exceeds thresholds
  • Week-over-week trends: Identifies channels with significant performance shifts
  • Funnel analysis: For underperformers, examines where drop-off occurs
Step 4

Actionable Output

After analysis, the agent creates a human-friendly report with everything your team needs.

  • Executive summary: Blended ROAS, revenue, spend with health status
  • Channels requiring attention: Issues and triggering metrics
  • Root cause indicators: Likely driver (traffic quality, conversion drop, rising costs)
Step 5

Delivery

Reports are sent automatically via email or accessed directly in Veezoo.

Key benefits for marketing teams

Concrete, measurable value for your team from day one

Fast Response

Faster response -- Before: 2-3 days to pull reports

Now: analysis delivered every morning automatically.

Early Warning

Budget protection -- Catch declining efficiency within 24 hours, reducing wasted spend by 5-10% on underperformers.

Key Benefit

Attribution clarity -- Compare last-click and multi-touch models side by side for informed decisions.

Up and runningin production in weeks

To deploy this Agent, you connect Veezoo to your existing Data Warehouse, typically containing data from:

Ad platforms: Google Ads, Meta Ads, TikTok Ads for spend and clicks
Web analytics: GA4 or Adobe Analytics for traffic and behavior
Ecommerce platform: Shopify, Magento, or order management system
Attribution tool: MTA platforms (Rockerbox, Northbeam, Triple Whale) if used
Touchpoint
Conversion
Revenue
Cost
Channel
Attribution

Ready to explore Channel Attribution Reporter?

Fully customizable to your workflows, data sources, and business requirements.

Try for freeBook a call

Typical initial implementation in weeks, not months.