Customer Cohort Health Check

Monitor the value trajectory of your customer base

Ecommerce teams acquire customers through multiple channels, but few track whether those customers retain value over time.

First of month: Automatic scheduled run analyzing all active cohorts
Repurchase rate drops below threshold
Cohort summary table: Acquisition month, channel, customer count, revenue
Repurchase rate by cohort at 30, 60, 90, 180, and 365 days

Cohort Performance Report

Monthly analysis • Q4 cohorts

3 at risk
Avg LTV
$284
Repurchase Rate
34%target 40%
90-Day Retention
28%
AOV Trend
+$8
At-Risk Cohorts
Oct 2024 - Paid SocialLTV -18%
Sep 2024 - AffiliatesRetention -12%
Nov 2024 - EmailAOV -$14
Recommended Focus
Paid social qualityAffiliate targetingEmail nurture

Built for e-commerce marketers
who maximize customer lifetime value

Ecommerce teams acquire customers through multiple channels, but few track whether those customers retain value over time.

Growth Managers

Deep, consistent analysis

Marketing Directors

Strategic oversight & escalation

Retention Leads

CRM Managers

Deep, consistent analysis

From alert to action in minutes

The objective of this agent is to increase customer lifetime value by identifying at-risk cohorts early.

Step 1

The Trigger

You define when the agent should activate. When conditions are met, it starts working automatically.

  • First of month: Automatic scheduled run analyzing all active cohorts
  • Repurchase rate drops below threshold (e.g., <25% at month 3)
  • AOV declines more than 15% vs. prior cohort at same tenure
Step 2

360° View

The agent opens a tailored dashboard consolidating data from all your systems.

  • Cohort summary table: Acquisition month, channel, customer count, revenue
  • Repurchase rate by cohort at 30, 60, 90, 180, and 365 days
  • Average order value trend by cohort over time
Step 3

Automated Analysis

The agent follows a structured analysis flow, combining checks with exploratory reasoning.

  • Calculate retention metrics: Compute repurchase rates at standard intervals for each cohort
  • Compare to benchmarks: Flag cohorts performing more than 10% below historical averages
  • Analyze AOV trends: Identify cohorts with declining basket sizes over successive purchases
Step 4

Actionable Output

After analysis, the agent creates a human-friendly report with everything your team needs.

  • Executive summary: One-paragraph overview of cohort health
  • At-risk cohorts: Cohorts flagged for intervention with specific concerns
  • Channel ranking: Acquisition sources ranked by LTV:CAC
Step 5

Delivery

Reports are sent automatically via email or accessed directly in Veezoo.

Key benefits for marketing teams

Concrete, measurable value for your team from day one

Fast Action

Faster insights

Before: 2-3 days to compile reports. Now: analysis delivered automatically each month.

Early Warning

Early warning system

Catch declining cohorts at 90 days, not 12 months, while customers are recoverable.

Key Benefit

Channel accountability

Quantify which sources produce customers who stick. Reallocate budget based on LTV.

Up and runningin production in weeks

To deploy this Agent, you connect Veezoo to your existing Data Warehouse, typically containing data from:

Ecommerce platform (Shopify, Magento): Orders with customer IDs, timestamps, values
CRM or CDP: Customer profiles with acquisition date and source
Marketing platform: Channel and campaign attribution data
Finance data: CAC by channel, margin data
Acquisition
Retention
LTV
Churn
Cohort
Segment

Ready to explore Customer Cohort Health Check?

Fully customizable to your workflows, data sources, and business requirements.

Typical initial implementation in weeks, not months.