Geographic Brick Performance

Geographic Brick Performance

Pharmaceutical commercial teams need to understand performance at the micro-geographic level, but Brick-level analysis typically requires manual data assembly from multiple sources.

Monthly analysis: Runs after sales data closes for the month
Quarterly territory review: Deep analysis for alignment decisions
Performance heatmap showing sales vs. potential by Brick
Market share by geography with Brick-level share and change metrics

Brick Performance Report

Monthly analysis • 847 Bricks reviewed

24 flagged
Above Target
412Bricks
Below Target
24Bricks
Avg Growth
+8%
Share Gap
-2.1ptsvs potential
Top Underperformers
Brick 2847 (LA)-18% vs target
Brick 1923 (Chicago)-14% vs target
Brick 4102 (Houston)-12% vs target
Geographic Actions
LA territory reviewChicago investmentBest practice sharing

Built for sales teams
who demand accuracy

Pharmaceutical commercial teams need to understand performance at the micro-geographic level, but Brick-level analysis typically requires manual data assembly from multiple sources.

Sales Operations Teams managing territory design and alignment

Regional Directors understanding geographic performance variation

Strategic oversight & escalation

District Managers prioritizing field effort by location

Deep, consistent analysis

Commercial Strategy Teams planning geographic expansion

From alert to action in minutes

The objective of this agent is to identify geographic opportunities and optimize territory investment.

Step 1

The Trigger

You define when the agent should activate. When conditions are met, it starts working automatically.

  • Monthly analysis: Runs after sales data closes for the month
  • Quarterly territory review: Deep analysis for alignment decisions
  • Market share alert: Triggers when any Brick shows share decline > 3 points
Step 2

360° View

The agent opens a tailored dashboard consolidating data from all your systems.

  • Performance heatmap showing sales vs. potential by Brick
  • Market share by geography with Brick-level share and change metrics
  • Performance vs. potential scatter identifying over/underperformers
Step 3

Automated Analysis

The agent follows a structured analysis flow, combining checks with exploratory reasoning.

  • Performance indexing: Calculates sales vs. potential ratio for each Brick
  • Share analysis: Computes market share by Brick with change trends
  • Cluster detection: Identifies geographic patterns in performance
Step 4

Actionable Output

After analysis, the agent creates a human-friendly report with everything your team needs.

  • Executive summary: Geographic performance headlines and patterns
  • Brick scorecard: Performance metrics for each Brick with rankings
  • Opportunity map: Visual representation of high-potential improvement areas
Step 5

Delivery

Reports are sent automatically via email or accessed directly in Veezoo.

Key benefits for sales teams

Concrete, measurable value for your team from day one

Key Benefit

Micro-geographic visibility

Before: Territory-level views hide Brick variation. Now: See every micro-territory's performance.

Key Benefit

Evidence-based territory design

Make alignment decisions based on Brick-level performance data.

Key Benefit

Focused field investment

Direct rep effort to specific Bricks with highest improvement potential.

Up and runningin production in weeks

To deploy this Agent, you connect Veezoo to your existing Data Warehouse, typically containing data from:

Sales data: Brick-level sales by product and period
Market/Rx data: Brick-level market share and prescription volumes
Brick reference data: Geographic definitions, territory assignments, potential estimates
CRM activity data: Call and engagement by Brick
Brick
Territory
Market
Penetration
Region
Performance

Ready to explore Geographic Brick Performance?

Fully customizable to your workflows, data sources, and business requirements.

Typical initial implementation in weeks, not months.