HCP Engagement Summary

Know how your field teams are engaging physicians

Pharmaceutical commercial success depends on effective Healthcare Provider (HCP) engagement.

Weekly Monday morning: Analysis runs after the prior week's CRM data syncs, delivering reports before regional calls
Mid-month checkpoint: More detailed analysis including month-to-date call plan progress
Territory scorecard ranking each territory by call plan completion, reach percentage, and average frequency
HCP coverage matrix showing planned vs. actual touches by HCP segment and decile

HCP Engagement Report

Weekly summary • Territory West-04

78% reach
Target Reach
78%target 75%
Total Calls
847
Samples Dropped
1,234
Speaker Events
12
Coverage Gaps
Tier 1 HCPs4 not reached
Dr. Smith45 days since call
Dr. PatelNo sample in 60d
Priority Actions
Tier 1 outreachSample allocationEvent follow-up

Built for sales teams
who demand accuracy

Pharmaceutical commercial success depends on effective Healthcare Provider (HCP) engagement.

Regional Sales Directors managing multiple territories and rep performance

Strategic oversight & escalation

District Managers overseeing daily field execution and call plan adherence

Deep, consistent analysis

Commercial Operations Leaders ensuring field strategy aligns with HCP targeting

Sales Force Effectiveness Teams optimizing resource deployment and territory coverage

From alert to action in minutes

The objective of this agent is to increase HCP reach and engagement quality across target segments.

Step 1

The Trigger

You define when the agent should activate. When conditions are met, it starts working automatically.

  • Weekly Monday morning: Analysis runs after the prior week's CRM data syncs, delivering reports before regional calls
  • Mid-month checkpoint: More detailed analysis including month-to-date call plan progress
  • Monthly cycle close: Comprehensive review of reach-and-frequency attainment versus targets
Step 2

360° View

The agent opens a tailored dashboard consolidating data from all your systems.

  • Territory scorecard ranking each territory by call plan completion, reach percentage, and average frequency
  • HCP coverage matrix showing planned vs. actual touches by HCP segment and decile
  • Rep activity tracker displaying visits, samples, and digital interactions by rep with variance to target
Step 3

Automated Analysis

The agent follows a structured analysis flow, combining checks with exploratory reasoning.

  • Call plan adherence check: Calculates call plan completion percentage by territory and flags those below 80% completion with more than one week remaining in the cycle.
  • Reach assessment: Identifies the percentage of target HCPs contacted at least once during the period, highlighting territories with reach gaps in high-decile segments.
  • Frequency analysis: Compares actual call frequency against plan for each HCP segment, flagging under-frequency (below 70% of target) and over-frequency (potential resource misallocation).
Step 4

Actionable Output

After analysis, the agent creates a human-friendly report with everything your team needs.

  • Executive summary: One-paragraph overview of field activity, highlighting territories on track and those requiring attention
  • Territory rankings: Performance summary with call plan completion, reach, and frequency metrics
  • Coverage gap list: Specific HCPs in high-decile segments with no recent engagement and recommended actions
Step 5

Delivery

Reports are sent automatically via email or accessed directly in Veezoo.

Key benefits for sales teams

Concrete, measurable value for your team from day one

Fast Action

Faster field visibility

Before: 3-4 hours compiling territory reports from CRM and sampling systems. Now: complete analysis delivered automatically every Monday morning.

Early Warning

Earlier gap identification

Catch high-value HCPs falling through the cracks 2-3 weeks earlier, preserving reach-and-frequency targets before cycle close.

Key Benefit

Quantified coaching conversations

Move from subjective ride-along feedback to specific data: "Your reach is at 72% versus 85% target; here are the 12 HCPs to prioritize."

Up and runningin production in weeks

To deploy this Agent, you connect Veezoo to your existing Data Warehouse, typically containing data from:

CRM System (e.g., Veeva, Salesforce): Rep visits, call notes, call plan assignments, HCP profiles
Sampling System: Sample drops by product, quantity, HCP, and date
Speaker Program Platform: Event invitations, attendance, speaker engagements
Marketing Automation (optional): Approved email sends, opens, clicks, and rep-triggered content
Rep
Call
Sample
Prescription
HCP
Engagement

Ready to explore HCP Engagement Summary?

Fully customizable to your workflows, data sources, and business requirements.

Typical initial implementation in weeks, not months.