Marketing Campaign ROI Analyzer

Pharmaceutical marketing teams invest millions in speaker programs, digital campaigns, and promotional initiatives, but connecting these activities to prescription outcomes requires manual analysis across disconnected data sources.

Post-campaign analysis: Triggers 4-6 weeks after campaign completion for script lift measurement

Quarterly marketing review: Comprehensive ROI analysis across all active campaigns

Campaign performance summary with reach, engagement, and cost metrics

Script lift analysis comparing exposed vs. control groups

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Campaign ROI Analysis

Q4 Speaker Program • Post-campaign review

3.2x ROI

Campaign ROI

3.2x

Script Lift

+14%vs control

Cost per NRx

$84

Reach

2,847HCPs engaged

Channel Performance

Speaker Programs4.1x ROI

Digital HCP2.8x ROI

Print1.4x ROI

Optimization Opportunities

Scale speakersDigital targetingReduce print

Built for marketing teams
who demand accuracy

Brand Marketing Directors optimizing promotional mix

Strategic oversight & escalation

Commercial Excellence Leads measuring marketing effectiveness

Digital Marketing Managers tracking online channel performance

Deep, consistent analysis

Medical Affairs Teams assessing speaker program impact

From alert to action in minutes

The objective of this agent is to maximize marketing ROI by understanding what drives prescribing behavior.

Step 1

The Trigger

You define when the agent should activate. When conditions are met, it starts working automatically.

Post-campaign analysis: Triggers 4-6 weeks after campaign completion for script lift measurement
Quarterly marketing review: Comprehensive ROI analysis across all active campaigns
Budget planning cycle: Deep analysis to inform next period's promotional mix

Step 2

360° View

The agent opens a tailored dashboard consolidating data from all your systems.

Campaign performance summary with reach, engagement, and cost metrics
Script lift analysis comparing exposed vs. control groups
ROI by channel showing return per dollar invested

Step 3

Automated Analysis

The agent follows a structured analysis flow, combining checks with exploratory reasoning.

Exposed vs. control comparison: Calculates prescription lift for campaign-touched HCPs
Statistical significance testing: Validates that observed lift exceeds random variation
Attribution modeling: Allocates credit across multiple campaign touchpoints

Step 4

Actionable Output

After analysis, the agent creates a human-friendly report with everything your team needs.

Executive summary: Campaign performance headlines with ROI and script lift
Channel comparison: ROI ranking across promotional channels
Segment insights: Which HCP types responded best to the campaign

Step 5

Delivery

Reports are sent automatically via email or accessed directly in Veezoo.

Key benefits for marketing teams

Concrete, measurable value for your team from day one

Key Benefit

Measurable marketing impact

Before: Marketing ROI claims based on assumptions. Now: Statistical evidence of prescription lift.

Optimized

Optimized promotional mix

Know which channels deliver and reallocate spend accordingly.

Key Benefit

Segment-specific insights

Understand which HCPs respond to which promotional approaches.

Up and runningin production in weeks

To deploy this Agent, you connect Veezoo to your existing Data Warehouse, typically containing data from:

Marketing platforms: Campaign reach, impressions, engagement metrics

CRM System (e.g., Veeva): HCP exposure records, speaker program attendance

Sales/Rx data: Prescription volumes by HCP and time period

Spend data: Campaign costs by channel and activity type

Ready to explore Marketing Campaign ROI Analyzer?

Fully customizable to your workflows, data sources, and business requirements.

Try for freeBook a call

Typical initial implementation in weeks, not months.