Marketplace Health Scorecard

Overall platform KPIs: GMV, liquidity, repeat rates

Marketplace executives need a unified view of platform health, but key metrics are scattered across systems measuring buyer behavior, seller performance, financial outcomes, and operational quality.

Weekly Friday preparation: Delivers scorecard before Monday executive meeting
Threshold alert: Triggers when any strategic KPI breaches threshold
GMV and revenue metrics with trends vs. plan and prior periods
Buyer health including active buyers, repeat rate, NPS, acquisition cost
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Marketplace Health Scorecard

Weekly executive briefing

A-
GMV
$84M+12% YoY
Liquidity
68%sell-through
Repeat Rate
42%target 45%
NPS
48
Key Signals
Buyer growth+18% MoM
Seller churn2.4% (stable)
Support tickets-8% (improving)
Executive Focus
Repeat rate priorityScale buyer growthCategory expansion

Built for platform teams who ensure marketplace health

Marketplace executives need a unified view of platform health, but key metrics are scattered across systems measuring buyer behavior, seller performance, financial outcomes, and operational quality.

Operations Directors

Strategic oversight & escalation

Trust & Safety Leads

Seller Success Managers

Deep, consistent analysis

Platform Analysts

Data-driven insights

From alert to action in minutes

The objective of this agent is to Maintain executive visibility into comprehensive platform health.

Step 1

The Trigger

You define when the agent should activate. When conditions are met, it starts working automatically.

  • Weekly Friday preparation: Delivers scorecard before Monday executive meeting
  • Threshold alert: Triggers when any strategic KPI breaches threshold
  • Board prep: Comprehensive monthly analysis for board reporting
Step 2

360° View

The agent opens a tailored dashboard consolidating data from all your systems.

  • GMV and revenue metrics with trends vs. plan and prior periods
  • Buyer health including active buyers, repeat rate, NPS, acquisition cost
  • Seller health including active sellers, fulfillment rates, churn, recruitment
Step 3

Automated Analysis

The agent follows a structured analysis flow, combining checks with exploratory reasoning.

  • KPI aggregation: Computes all strategic metrics from source data
  • Trend analysis: Identifies improving and deteriorating metrics
  • Threshold checking: Flags KPIs breaching defined thresholds
Step 4

Actionable Output

After analysis, the agent creates a human-friendly report with everything your team needs.

  • Executive summary: One-paragraph platform health assessment
  • Key metrics dashboard: Critical KPIs with trends and targets
  • Priority issues: Top 5 items requiring leadership attention
Step 5

Delivery

Reports are sent automatically via email or accessed directly in Veezoo.

Key benefits for operations teams

Concrete, measurable value for your team from day one

Key Benefit

Unified visibility

All strategic metrics in one place, refreshed weekly.

Key Benefit

Executive efficiency

Pre-prioritized issues save leadership time.

Deep Analysis

Consistent measurement

Same methodology applied every period.

Up and runningin production in weeks

To deploy this Agent, you connect Veezoo to your existing Data Warehouse, typically containing data from:

Transaction data: GMV, orders, revenue
Buyer data: Activity, retention, acquisition, NPS
Seller data: Health, fulfillment, churn, recruitment
Operational data: Support, fraud, quality metrics
GMV
Liquidity
NPS
Repeat Rate
Platform
Health

Ready to explore Marketplace Health Scorecard?

Fully customizable to your workflows, data sources, and business requirements.

Try for freeBook a call

Typical initial implementation in weeks, not months.