Know which promotions actually drove incremental sales
Retail marketing teams run dozens of promotions each quarter, but few know which ones generated incremental profit versus those that simply shifted timing or cannibalized full-price sales.
Fall Sale Campaign Analysis
Post-campaign review • 14-day promotion
Built for retail marketers
who optimize every promotion
Retail marketing teams run dozens of promotions each quarter, but few know which ones generated incremental profit versus those that simply shifted timing or cannibalized full-price sales.
Marketing Directors
Strategic oversight & escalation
Promotion Managers
Deep, consistent analysis
Category Managers
Deep, consistent analysis
Analytics Leads
From alert to action in minutes
The objective of this agent is to increase promotional ROI by identifying true incremental margin.
The Trigger
You define when the agent should activate. When conditions are met, it starts working automatically.
- Promotion end date passes (automatic trigger based on promotional calendar)
- Promotional period closes plus a configurable wash period (e.g., 2 weeks) to capture pull-forward
- Manual request from a category manager after an unplanned promotion
360° View
The agent opens a tailored dashboard consolidating data from all your systems.
- Promoted SKUs and sales vs. baseline period
- Baseline sales velocity from comparable non-promotional periods
- Unit lift percentage and absolute lift over baseline
Automated Analysis
The agent follows a structured analysis flow, combining checks with exploratory reasoning.
- Calculate baseline: Establish expected sales from comparable non-promotional periods, adjusting for seasonality
- Measure gross lift: Compare promotional sales to baseline to determine raw lift percentage
- Quantify cannibalization: Identify related products with sales declines and attribute the offset
Actionable Output
After analysis, the agent creates a human-friendly report with everything your team needs.
- Executive summary: One-paragraph verdict on profitability
- Key metrics: Lift %, cannibalization %, pull-forward %, incremental margin
- Winner/underperformer classification: SKUs ranked by incremental margin
Delivery
Reports are sent automatically via email or accessed directly in Veezoo.
Key benefits for marketing teams
Concrete, measurable value for your team from day one
Faster analysis
Before: 3-5 days to compile reports. Now: complete analysis delivered automatically within hours.
Hidden costs surfaced
Cannibalization and pull-forward quantified. Typical finding: 20-40% of gross lift is offset.
Consistent methodology
Every promotion evaluated with the same logic, enabling fair comparison.
Up and runningin production in weeks
To deploy this Agent, you connect Veezoo to your existing Data Warehouse, typically containing data from:
Ready to explore Promotion Effectiveness Review?
Fully customizable to your workflows, data sources, and business requirements.
Typical initial implementation in weeks, not months.