Sales Rep Performance Dashboard

Monitor sales performance towards HCPs and quota attainment

Pharmaceutical field force managers spend hours compiling rep performance data from CRM, sales reports, and territory plans.

Weekly Monday morning: Analysis runs after weekend data sync, ready before district calls
Quota threshold alert: Triggers when a rep falls more than 15% behind YTD pace
Rep scorecard ranking each rep by quota attainment, with traffic-light status
Activity metrics showing calls, reach, frequency vs. targets

Rep Performance Review

Weekly scorecard • Territory West-04

A-
Quota Attain.
94%YTD
HCP Coverage
82%
Call Activity
47/wktarget 45
Productivity
$42Kper call
Performance Highlights
Top productDrugX +18%
Best segmentSpecialists
OpportunityPCPs -8%
Coaching Focus
PCP messagingSample timingEvent ROI

Built for sales teams
who demand accuracy

Pharmaceutical field force managers spend hours compiling rep performance data from CRM, sales reports, and territory plans.

District Managers overseeing multiple sales representatives

Deep, consistent analysis

Regional Sales Directors tracking territory performance

Strategic oversight & escalation

Commercial Excellence Leads optimizing field force effectiveness

Sales Operations Teams managing quotas and territory alignment

From alert to action in minutes

The objective of this agent is to improve quota attainment through targeted coaching and resource allocation.

Step 1

The Trigger

You define when the agent should activate. When conditions are met, it starts working automatically.

  • Weekly Monday morning: Analysis runs after weekend data sync, ready before district calls
  • Quota threshold alert: Triggers when a rep falls more than 15% behind YTD pace
  • Activity anomaly: Activates when call volume drops more than 30% vs. 4-week average
Step 2

360° View

The agent opens a tailored dashboard consolidating data from all your systems.

  • Rep scorecard ranking each rep by quota attainment, with traffic-light status
  • Activity metrics showing calls, reach, frequency vs. targets
  • Productivity analysis with sales per call and conversion rates
Step 3

Automated Analysis

The agent follows a structured analysis flow, combining checks with exploratory reasoning.

  • Quota pace calculation: Projects year-end attainment based on current trajectory
  • Activity-to-results correlation: Identifies which activities drive results for each rep
  • Peer benchmarking: Compares each rep to top performers in similar territories
Step 4

Actionable Output

After analysis, the agent creates a human-friendly report with everything your team needs.

  • Executive summary: Overall district/region performance vs. quota with key highlights
  • Rep rankings: Performance tier for each rep with key metrics
  • At-risk alerts: Reps requiring immediate attention with specific issues
Step 5

Delivery

Reports are sent automatically via email or accessed directly in Veezoo.

Key benefits for sales teams

Concrete, measurable value for your team from day one

Fast Action

Faster performance visibility

Before: 2-3 hours compiling reports. Now: automated analysis delivered weekly.

Early Warning

Earlier intervention

Catch performance issues after 2-3 weeks, not after a full quarter.

Key Benefit

Specific coaching recommendations

Move from "improve your numbers" to "increase sampling rate with high-decile specialists."

Up and runningin production in weeks

To deploy this Agent, you connect Veezoo to your existing Data Warehouse, typically containing data from:

CRM System (e.g., Veeva, Salesforce): Call activity, sampling, reach and frequency
Sales data: Rep-level sales by product and period
Territory/Quota data: Assigned targets and territory definitions
HCP Master: Decile rankings, specialty, prescribing potential
Rep
Territory
Quota
Calls
Sales
Ranking

Ready to explore Sales Rep Performance Dashboard?

Fully customizable to your workflows, data sources, and business requirements.

Typical initial implementation in weeks, not months.