Understand why subscribers leave
Subscription-based media businesses often notice churn spikes only after they hit monthly reports.
Churn Rate Alert
Monthly rate above threshold • Investigation needed
Built for marketing teams
who demand accuracy
Subscription-based media businesses often notice churn spikes only after they hit monthly reports. This Agent monitors **churn rates** continuously and triggers when churn exceeds normal thresholds.
VP of Marketing or Head of Subscriber Marketing responsible for retention metrics
Strategic oversight & escalation
Director of Retention focused on reducing voluntary churn
Strategic oversight & escalation
Lifecycle Marketing Managers designing winback and engagement campaigns
Deep, consistent analysis
Subscription Analytics Leads building churn reports manually today
Retention & growth
From alert to action in minutes
The objective of this agent is to reduce subscriber churn by identifying at-risk segments.
The Trigger
You define when the agent should activate. When conditions are met, it starts working automatically.
- Daily churn rate exceeds threshold (e.g., >0.15% daily voluntary churn)
- Weekly churn spike more than 20% above trailing 4-week average
- Cohort-specific trigger: First-month churn exceeds 8% for recent cohort
360° View
The agent opens a tailored dashboard consolidating data from all your systems.
- Churn rate trend: Daily and weekly voluntary churn with rolling averages
- Churned subscriber breakdown by tenure band (0-30, 31-90, 91-180, 180+ days)
- Engagement score distribution for churned vs. retained subscribers
Automated Analysis
The agent follows a structured analysis flow, combining checks with exploratory reasoning.
- Segment churned subscribers: Group by tenure, plan, channel, and engagement
- Compare to retained cohorts: Identify significant differences in behavior
- Analyze engagement trajectory: Map patterns in the 30 days before cancellation
Actionable Output
After analysis, the agent creates a human-friendly report with everything your team needs.
- Executive summary: One-paragraph overview of churn drivers
- Segments at highest risk: Current subscribers matching churned profiles
- Behavioral patterns: Engagement drops that preceded cancellation
Delivery
Reports are sent automatically via email or accessed directly in Veezoo.
Key benefits for marketing teams
Concrete, measurable value for your team from day one
Faster detection
Before: Churn visible in monthly reports. Now: Alerts trigger within 24 hours.
Actionable segments
Identify at-risk subscribers while there's still time to intervene.
Channel accountability
Quantify which acquisition sources produce subscribers who retain.
Up and runningin production in weeks
To deploy this Agent, you connect Veezoo to your existing Data Warehouse, typically containing data from:
Ready to explore Subscriber Churn Analyzer?
Fully customizable to your workflows, data sources, and business requirements.
Typical initial implementation in weeks, not months.