Maximize revenue from your ad inventory
Yield management teams struggle to optimize pricing and fill across hundreds of placements.
Yield Optimization Report
Daily analysis • Revenue opportunities identified
Built for sales teams
who demand accuracy
Yield management teams struggle to optimize pricing and fill across hundreds of placements. Data lives in multiple SSPs (Supply-Side Platforms), ad servers, and reporting tools.
Director of Yield Management overseeing inventory monetization
Strategic oversight & escalation
Yield Analysts optimizing floor prices and fill rates
Data-driven insights
Programmatic Sales Managers managing demand partner relationships
Actionable client conversations
Ad Operations Leads monitoring inventory health
Stock accuracy & optimization
From alert to action in minutes
The objective of this agent is to increase advertising revenue by optimizing floor prices and fill rates.
The Trigger
You define when the agent should activate. When conditions are met, it starts working automatically.
- Daily schedule: Runs every morning at 6 AM before trading begins
- Fill rate drop: Triggers when placement fill rate falls 10%+ below 7-day average
- CPM opportunity: Activates when clearing price exceeds floor by more than 40%
360° View
The agent opens a tailored dashboard consolidating data from all your systems.
- Revenue summary: Daily and MTD revenue by channel (programmatic, direct, header bidding)
- Fill rate by placement: Current fill vs. target vs. prior period
- CPM distribution: Average, floor, and clearing CPM by placement and format
Automated Analysis
The agent follows a structured analysis flow, combining checks with exploratory reasoning.
- Floor price gap analysis: Identifies placements where clearing price exceeds floor by 30%+
- Fill rate diagnosis: Examines demand participation and bid density for underperformers
- Demand source comparison: Ranks SSPs and bidders by effective CPM and win rate
Actionable Output
After analysis, the agent creates a human-friendly report with everything your team needs.
- Executive summary: Total revenue, blended CPM, fill rate with health indicators
- Pricing opportunities: Placements where floor increases are recommended
- Fill rate issues: Underperforming placements with likely causes
Delivery
Reports are sent automatically via email or accessed directly in Veezoo.
Key benefits for sales teams
Concrete, measurable value for your team from day one
Faster optimization cycles -- Before: weekly manual pulls across 5+ platforms
Now: daily analysis delivered automatically.
Revenue capture -- Identify floor price gaps quickly
Typical yield improvements of 3-8% on optimized placements.
Demand partner visibility -- See which SSPs and bidders contribute value, informing partnership decisions.
Up and runningin production in weeks
To deploy this Agent, you connect Veezoo to your existing Data Warehouse, typically containing data from:
Ready to explore Yield Optimization Reporter?
Fully customizable to your workflows, data sources, and business requirements.
Typical initial implementation in weeks, not months.